Web Survey Bibliography
The article discusses the effects of the growing use of cellular telephones by consumers on public opinion poll taking and marketing research. Approximately 30 percent of U.S. households now use cellular telephones either exclusively or predominately, making interviewing them essential for accurate data. The cost of reaching such persons in a survey is as much as four times that of interviewing persons with landline telephone service.
Journal homepage (abstract)
Web survey bibliography - Anonymous (5)
- Be mindful of cellphone interviews; 2009; Anonymous
- Findings from consumer surveys on Internet Shopping: A comparison of pre and post study consumer research...; 2009; Anonymous
- Employment Tribunal web survey: Results of an online survey 19 March - 2 April 2009; 2009; Anonymous
- Reading in Virutal Research Ethics; 2004; Anonymous
- Scandinavia Leading Europe's Broadband Revolution; 2001; Anonymous